Charlotte, NC Inaugural High School Influencer Program Recap
Jan 16, 2020 | By: Fusion Photography
You may remember a few months ago I posted a blog about a new partnership with Poffie Girls and a prom influencer program we had brewing?
Well, I have an update for you. The first round of high school girls was selected and we had our shoot day in December in downtown Charlotte, NC! Let me dive even deeper into how the program came to be about, who is involved, and how the girls were selected before I show you the final product.
Born via a Scam Phone Call
Believe it or not, my connection with Poffie Girls, Charlotte's premier boutique for bridal gowns, wedding dresses & prom dresses, was born from a spam phone call. I received a call one day about buying ad space in "Poffie Girls Magazine", which I wasn't sure even existed. I gave Poffie Girls a call and as I suspected, they did not have a magazine. The conversation didn't stop there though. The store manager, Alicia and I got to talking about how we could collaborate on a variety of sundries and help each other out, I wanted to start photographing more HS Seniors, she asked me about said topic and...we met a few times to hash out the idea I presented and bam, the Influencer Program was born.
I was part of a really cool scholarship program when I was younger so the idea of creating some sort of scholarship with qualifying criteria, and some scarcity was always part of the. equation. In the end, we determined that any qualifying applicant had to be in good standing in both their school and community, above-average grades, strong social media presence and a bevy of extra-curricular activities under their belt.
We wanted the candidates to be proud to be part of something unique, challenging and exciting and ultimately giving back. When we officially launched it on digital media, the response was overwhelming. Ultimately there were 14 young ladies selected out the surprisingly large pool that met the criteria below:
Must be in good standing with your community and school
Must have a strong and credible social media presence on either Facebook, Instagram or both.
Will be required to attend monthly Poffie Girl meetings for the tenure of your candidacy (six months)
Will be required to participate in at least one community “Giving Back with Poffie” event
Must have plans in mind for after graduation
Must participate in extra-curricular activities or have a hobby
What do the candidates get in return?
Two interactive and glamorous photoshoots with Deevo, from Fusion Photography and Lisa Staff, from Lisa Staff Photography
Discount off one prom dress at Poffie Girls
Discounts off future photoshoots with Fusion Photography
Be part of the selection commitee for the incoming 2021 Ambassadors
Meet and engage with community leaders involved in the program
More Collaborators: Lisa Staff Photography and The Charm Squad
The stylized photoshoot was held in Uptown Charlotte and hosted by Holiday Inn, who graciously provided us the use of their top-floor Ambassador Room used for VIP so the girls could get ready.
Each girl wore their favorite gown from Poffie Girls and was individually photographed by both Lisa and Deevo for roughly 30 minutes each. The dresses each young lady chose were selected from a previous meeting with their parents at the Prom HQ of Charlotte, Poffie Girls. Some keynote prom dress designers were represented including Sherri Hill, Jovani, and Faviana.
Completing hair and make-up on 14 girls is also no easy task, but The Charm Squad killed it. They did a great job matching the hair and make-up with the color and look of the dress that each girl was wearing.
Kayleigh (pictured left) High School: Clover High School Age: 16 College: Clemson University (desired) Hobby: Horseback Riding Thoughts on Shoot Day Experience: "It was such a fun and exciting experience and I'm so thankful to be part of it. With the glamorous dresses from Poffie Girls to the amazing photos from Deevo and Lisa, it was a blast."
Stella (pictured middle) High School: Stuart Cramer High School Age: 16 College: Clemson University (desired) Hobbies: Dance and Traveling Thoughts on Shoot Day Experience: "I had the best time on shoot day. Deevo and Lisa were so fun to work with and Poffie made us all feel so welcomed."
Grace (pictured right) High School: Boiling Springs High School Age: 17 College: University of South Carolina Hobby: Cheerleading Thoughts on Shoot Day Experience: "I had a blast at the shoot and absolutely loved all of the fun dresses from Poffie!"
Georgia (pictured left) High School: Southpoint High School Age: 17 College: still deciding Hobbies: Singing, volleyball and soccer Thoughts on Shoot Day Experience: "Working with Deevo and Lisa was amazing. They were so kind to me and they were really good at keeping the energy up and I am so thankful for them and for Poffie to give me the chance to be an influencer for them. This experience was amazing!"
Rachel (pictured middle) High School: East Gaston High School Age: 15 College: UNC Chapel Hill (desired) Hobby: Volleyball Thoughts on Shoot Day Experience: "Working with Deevo and Lisa was so much fun because they both had unique ideas that were exciting to try, and they both worked in different ways with me so I felt it was very cool to experience the shoot with both of them."
Megan (pictured right) High School: North Lincoln High School Age: 17 College: Appalachian State University Hobbies: Traveling and cooking Thoughts on Shoot Day Experience: "The day of the shoot was a whirlwind of an experience. I’ve never had my photo professionally taken before so I had no idea what to expect. However, Lisa and Deevo made me feel like I’ve been doing this my whole life. I’m so grateful to have had the chance to model some stunning dresses thanks to Poffie Girls. The day of the shoot is something I could never forget."
Haley (pictured left) High School:Avery High School Age: 17 College: Appalachian State University Hobby: Pole Vaulting Thoughts on Shoot Day Experience: "I had so much fun shooting in downtown Charlotte with Fusion Photography and Lisa Staff Photography because they had such creative ideas with the urban backgrounds."
Amara (pictured middle) High School: East Lincoln High School Age: 18 College: University of North Carolina at Greensboro Hobby: Playing violin Thoughts on Shoot Day Experience: "The influencer shoot with Deevo and Lisa was such a fun experience. It was great being able to work with them and The Charm Squad and all the girls modeling were so sweet!"
Danielle (pictured right) High School: Forest View High School Age: 18 College: UNC Charlotte Hobby: Binge watching Disney plus and netflix Thoughts on Shoot Day Experience: "My experience with Poffie Girls, Fusion Photography, and Lisa Staff Photography has been so much fun! I love getting in all the dresses and making myself feel like a princess. The photo shoot was so much fun and the photographers are so talented."
Christin (pictured left) High School: Hunter Huss Age: 17 College: Fayetteville State University Hobbies: Volleyball and volunteering at Holy Angels Thoughts on Shoot Day Experience: “Working with Poffie Girls, Deevo, and Lisa was an amazing experience! Their attitudes are amazing and they’re just amazing people to be around."
Shelby (pictured middle) High School: Brandys High School Age: 17 College: UNC Wilmington Hobby: High school and competitive cheer Thoughts on Shoot Day Experience: "The environment was just so positive and fun to be in, I never wanted to leave. It reminded me of my favorite quote “beauty is the best version of yourself, inside and out."
Olivia (pictured right) High School: East Lincoln High School Age: 16 College: Alabama Hobby: Tennis Thoughts on Shoot Day Experience: "My experience was absolutely amazing. Deevo and Lisa are great photographers and I enjoyed shooting with them! I loved getting my hair and make up done by the Charm Squad, they did a great job! Alicia and Pam are the best, and couldn’t have done a better job to make this day so special!"
Ella (pictured left) High School: Gaston Day School Age: 16, College: NC State or University of Georgia Hobby: Soccer Thoughts on Shoot Day Experience: "I had the best time working with Deevo, Lisa, the Charm Squad, and the Poffie Girls team during the photo shoot. They made it very easy and so much fun! The girls and I had a blast!"
Gracie (pictured right) High school: Gaston Day School Age: 16 College: NYU (desired) Hobby: Theater/acting Thoughts on Shoot Day Experience: "Working with the whole team was so inviting and everyone was super fun to be around."