Tips for Photographers/Small Businesses to Survive the Coronavirus
May 12, 2020 | By: Fusion Photography
It's no secret that the photography/small business industry has been hit hard by the Coronavirus crisis. Between no traveling allowed, no weddings/events, stores having to be closed, and the social distancing/stay-at-home rules, there leaves no room or opportunity to get out there and conduct shoots or business as normal. So yes - the photography/small business industry has been hit hard, but that doesn't mean photographers and other business owners should just give up and let this time take them down. Based on my years in business (both photography and other ventures), I've put together tips on how those in these categories can pivot and adapt to make it through this crisis with their business still fully intact...
To frame the tips that will be coming later, lets take a look at some of the challenges creatives and business are facing currently:
Financial - no money coming in
Little to no connections and interactions
Photography community is made up of a small group of people
Loss of momentum/drive
Clients are rescheduling and some want the same future date
Worried about the new normal afterwards - will clients want to spend the same amount of money - aka, photography is a luxury
Depending on where you're located and what your specialty is, your list of difficulties may look different, but you get the gist. This is just SOME of what photographers/entrepreneurs/small biz owners are facing right now while waiting for the world to open back up. Now that we know the difficulties, here are some opportunities I've identified in the madness and am chasing.
Opportunities for Photographers/Small Business Owners
Time to re-assess your business model and make stronger the places that are weaker
Tackle that to do list - ex: write the blog you've been putting off, finally organize your finances, organize portfolio/branding, etc
Virtual connection/collaboration - we accomplished this by throwing together the Mind, Body, Business Podcast and bringing together thought leaders from around the community to spread their message and inspire others
Take some time for education - online classes are plentiful right now and you can plenty of good ones for free. Use this time to up or further your skills.
Find new ways to connect with/build relationships with your clients and build a following - start a newsletter, get more active on social media, create a Facebook Group, send greeting cards handwritten by you, etc
Re-evaluate your value proposition and decide if it's still accurate. If not, make the necessary changes and focus on building it up.
See?? Still so much opportunity! And you may look at this and think "yeah, but how do I make money on this?". My answer to that: think about these things as a long term investment in yourself and your business. You may not see a return tomorrow, but continuing to focus on relationship building, your education, and getting your business in order will pay dividends in the future.
Do you see a trend in each of these lists - challenges, opportunities, and how I've shifted? The trend and what is critical to get right now more than ever is... RELATIONSHIPS. Relationships with your clients/customers, both current and past, friends, family etc. These all fuel your business and they all matter when it comes to having success in your business. So, my last tip is to remember above anything else is to find a way to maintain those relationships regardless of this crisis. Relationships are what will set you apart when the world opens back up. It will separate the real photographers and business owners from the frauds.
If you'd like to learn more tips, listen to Episode 6 of the Mind, Body, Business Podcast where Lisa and I dive into this topic even further with the support of Jessica Da Silva and Ben Dueck. To stay even more up to date with inspiration, thought leadership, and more, sign up for my newsletter & get some free video tips with your sign up -> sign up here.