a. A person or things that influences another. b. A person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media
Does your business utilize influencers or ambassadors as part of your social media marketing strategy? If so, do those influencers only post still content, like blogs or images? What you may want to consider adding to your influencer marketing arsenal are video anthems featuring the influencer that they then post on their social media instead of a piece of still content. Why? Because video is king, queen and everything in-between.
Let us expound upon that with three reasons you need video influencer marketing:
1 - Video Can be Used in a Variety of Ways on Social Media
If your brand’s influencers are just posting photos, they are likely only being used two ways on social media. In the post itself, which shows up in feeds, and in Facebook or Instagram stories. If you encourage your influencers to instead create video content, you open up the door for your brand to be shared in multiple ways on social media. Why do we say this?
We’ll talk about just Instagram in particular. On Instagram, you have IGTV, reels, short video clips for the grid, and stories. In all of these scenarios, video can be used. If your influencer creates a video about your brand, they can chop it up and edit it to fit all of these different Instagram features. What does that mean? Instagram favors those that post video in a variety of formats so… More bang for your buck. More opportunities to get viewed. A better depiction of what your product is and how it can be used.
2 - Better Preview of Your Product or Service
It’s no secret that a still photo can only tell so much of a story. Say your business sells shoes. If you can convince your influencers to create and post videos showing different angles of your shoes or the shoes with different outfits or the shoes in different scenarios, users get a better idea of your product in general. Plus the audience has more opportunity to resonate with your product and tie it to their own life. How? Maybe the influencer posts a video showing them wearing the shoes in five different settings with five different outfits, it’s likely your audience resonates with at least one of the settings.
3 - Video is Proven to be More Engaging
It’s proven that video engages our senses more than any other form of content. Not only does video engage more senses than a photo post, it also makes information easier to consume. When your target audience is engaged with a video, they will retain 95% of its message compared to 10% when reading a post. Videos also allow for better back and forth between influencer and consumer. The influencer can invite questions in one video and then go LIVE to answer them real-time or throw together another video in which they answer them. Video is more personal and more human therefore, it allows for more engagement and a tighter bond with your brand.
So there you have it, Fusion Photography's three reasons you need video influencer marketing as part of your marketing strategy. How do we know these reasons to be true? Because we’ve tested them - duh!
The video, which was posted to Instagram in a variety of formats, garnered tons of engagement, massive interactions from Lisa’s followers and received multiple reshares across a diversity of platforms. Check it out below!
Wanna work together? Let’s chat and learn how video marketing can change the landscape of your social media marketing.