VIDEO CONTENT MARKETING
Video marketing has evolved. Consumers are savvier and selling to them has become increasingly more difficult. Thanks mostly to social media, video content has become the #1 method for digitl marketing.
YouTube has turned into the second biggest search engine in the world. Instagram, Facebook, even Linkedin are now heavily pushing video marketing. It engages, it captivates and if done properly sells and sets you apart from your competition.
Videos are the ideal format for content consumption. That’s why Almost 90% of marketers incorporate video into their content strategies.
At Fusion, we use video at every stage of the sales funnel because it’s the most efficient, effective way to convey messages, illustrate complex ideas and persuade stakeholders, not to mention more engaging than traditional image or text marketing.
Here are some more video stats to convince you about the power video holds on the web:
- 82% of Twitter users consume video content on the microblogging site.
- 92% of mobile video viewers like to share them with other people.
- 87% of Internet marketers leverage video content to meet their business goals.
Companies and brands need video, but more importantly, they need a cohesive video marketing strategy. Over the last few years, this has become even more critical to your brand's marketing strategy.
Whether it's using it on your website for introductory purposes or more importantly to stay current with your fans on social media - one thing is certain VIDEO CONTENT IS KING!
According to a recent HubSpot Research report, four of the top six channels on which global consumers watch a video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years.
Sprout Connectors can help! We combine a strategic perspective using our years of photographic and videography experience to create content that is in line with your existing marketing strategies and that utilizes today's social media standards to render content that is FRESH, ENGAGING and fun to watch!
Watch some of our case studies below!
TELL YOUR STORY
It’s how the very fabric of social media was spawned - social interactions with each other through channels that never before existed. in fact, there is an argument to be made that human civilization itself was spawned on the premise of story-telling.
If you can’t properly convey your companies story then your very nature for doing business will never appeal to your audience. If you don't know your story, how will they?
Every brand has a story, and each one is inherently unique. Your product might be similar to your competitors, but it's your story that will differentiate you - buyers identify with stories - social media has proven this so far. Let our producers and videographers help tell your story.
Through our video, we enable you to showcase your personality, your brand's story, what makes your product unique and authentic to your users. These characteristics prompt buyers to flock to you, vendors to partner with you and customers to stick with you.
Video marketing is an immersive, interactive experience that leaves a lasting impression.
Are you ready to leave your mark?